Create a dedicated page on your website for news from your domain. It would help you earn traffic and engagement…..

What is one thing that every social media platform prizes and circulates more on the feed, it is the newsworthiness of that which is being posted. Now, newsworthiness is best displayed through recent trends, current events, and happenings of social importance.

Find out the current news in your niche and create a small section within your website, where you publish the major news in your niche service /product area.

For example; If your domain is education, you scour out the news from different newspapers and channels on that domain area, and publish it on a separate dedicated column

Like

• Australian universities- Vaccine passport plan for international students in Australia ‘premature’, health expert says — Source: theGuardian
• Australian education-Australian government urged to try and recover student loans from the dead — — Source:theGuardian
• The exclusion of international students jeopardizes Australia’s future global standing — universities

Similarly, for all the countries, you just point out the news in your domain, while linking them to their respective news site.

This needs to be a dynamic page that needs to be updated every day or once in two days. Make each and every news item sharable by including icons for so.

BENEFITS OF DOING IT

• Since the newsworthiness of that page would be more, it would be more shared and proliferated in the feed of social media platforms and carry your proposition at the top.
• Now, don’t you think that it would be better if your target audience visits your page every day for news related to your service/product domain rather than one to two times in a year for any service/product or information of your company.
• So, the user knows that if he has to know what is happening in the education industry, there is a site where he can go to, rather than scouring the entire net. Your website visit becomes more of daily or frequent activity by the user, raising your traffic multiple times and even engagement and dwell time.
• Your brand is more identified with your niche, than other brands
• Brand recall becomes too easy and you can differentiate your brand with ease( it will not get lost in the generic crowd)
• Social media reach and visibility increases manifold

So, rather than just publishing the PR news or the financial outcomes of the company, keep a dedicated section also for exhaustive world news associated with your domain of business. Let your website be served warm every day with the morning cup of coffee. This is also a sure-shot way alone to bring traffic to your new website.